Our story

Story of Women’s Coaching Association’s Founding

In 2020, Aish Ravi embarked on a mission, founding the Women’s Coaching Association (WCA). Their journey began with a revelation—limited support for women coaching sports in Australia.

Driven by her vision, Aish aimed to unite women and girls in coaching, transcending sports boundaries globally. Recognizing the underrepresentation of women in coaching, Aish, now the owner and Director, took charge to bridge this gap.

“Sport mirrors society,” Aish emphasizes, acknowledging the influential role coaches play. Inspired by Nicole M. LaVoi’s words, Aish believes women bring unique skills and perspectives crucial for sports and society.

In November 2021, Julia took a different path, but Aish remained steadfast. Her mission: elevate women’s coaching from grassroots to elite levels. Through the WCA platform, Aish offers expertise, leadership, and passion to drive change, fostering an inclusive coaching landscape.

Join Aish’s mission. Let’s empower women in coaching, shape inspiring role models, and redefine coaching as a vibrant and fulfilling career for generations to come. Together, we’re rewriting the narrative—one coaching journey at a time.

Women's Coaching Association fouders Dr. Aish Ravi and Julia Hay

Our Values

Inclusiveness represnting WCA Value


We provide a welcoming, collaborative & safe space for all to support women & girls who coach sport

Inclusiveness represnting WCA Value


We create new ideas into valuable outcomes that increase the number of women coaching sport

Inclusiveness represnting WCA Value


We strive to make a difference by advocating for women coaches at all times

Inclusiveness represnting WCA Value


We work to advocate for gender equality in sport by behaving ethically, honestly and truthfully

Dr Aish Ravi posing as a women coach - director and owner of Womens Coaching Association

Dr. Aish Ravi

Owner & Director, Women’s Coaching Association (WCA)

Aish Ravi is the owner and Director of the Women’s Coaching Association (WCA).

Aish is an accomplished coach in several sports. Through the WCA platform, she strives to empower, support, and encourage women and girls to participate in coaching sport.

Aish is a very passionate individual who strives to make social and cultural change by helping more women become leaders in sport. Aish’s research focuses on exploring the lived experience of women as coaches in football (soccer).

The WCA’s mission is to encourage and empower women and girls to coach sport by providing support to them and organisations, network opportunities, education, strategies, and the expertise to develop and create change.

Dr. Aish Ravi

At WCA we respect and celebrate First Nations culture.

Our logo designed by Shauna Hill, a proud Gubbi Gubbi Woman through her
Ngudjlaa Arts business, depicts people gathered in a meeting place
sharing knowledge and growing as leaders.

Womens Coaching Association logo

Want to support this mission?

Join the movement to support and empower more women to pursue coaching.